What Is An EMC?
Electronic variable message centers (also know as “EMC’s”) are computerized programmable electronic visual communication devices. They are capable of storing and displaying multiple messages in dozens of formats and at varying intervals. Similar to reader boards, they allow their owners to change copy frequently, but without the cost of replacing missing or broken letters, and without the physical labor involved in changing copy.
Why Buy An EMC?
Message Centers act as a consolidating type of advertising. In other words, they offer businesses a way of posting a variety of information in one place rather than relying on numerous signs and banners displayed in windows, for example. This can be a real advantage for a business located in a district with strict rules about temporary signs.
Most importantly, the electronic message center almost always increases a business's share of revenue. This is a result of the "branding" of the site through the use of specific logos, reinforcement of other advertising messages, allowing for public service notices, generating exact impulse stops, and helping to change customers' buying habits once they have stopped.
An Electronic Message Center offer many different advantages for the business owner to consider:
- Unlimited number of message changes and variable controls result in lower labor cost and elimination of the physical liabilities often associated with copy changes on traditional reader boards.
- Variable messages as people pass by, allowing greater flexibility in communicating to the public.
- Flexibility means your business can advertise specials while also displaying public service information or other items of public interest.
- These signs can quickly "brand" your business site in the local community.
- EMC’s provide the best and most cost-effective forms of paid advertising. The only form of advertising that may be more powerful is word of mouth.
Effectiveness of an EMC is not limited by space or surface area constraints as with a reader-board.
- EMCs act as your very own corner sign flipper or sign waiver on the street. Attracting new customers to your business location with action based signage.
- Allows you to market your products and services to your immediate trade area and prevent wasteful advertising expenses.
- Business owners can change the message as needed to provide information to specific retail customers, and can be used for political, social or community events.
- Our Clearview provided software enables business owners to display sophisticated logos or images on the EMC precisely as planned.
