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With summer rapidly approaching, let’s make sure we’ve taken advantage of SPRING CLEANING … How fresh is your sign content?
The article below is from Digital Signage Today, and is very relative to today’s topic.
Now is a great time to evaluate your digital signage messages to see if your communications are still making an impact.
It's easy to get into a rut by using the same formulaic backgrounds, fonts and graphics for messages, but without periodic updates your messages can get a bit stale. Spring cleaning provides the perfect excuse to set aside time to take stock of your digital signage strategy and to refresh and redirect your efforts.
The first step is to review your communications goals. If you don't have a formalized plan, consider performance against these basic objectives:
- Capture the attention of the audience
- Convey information to the audience
- Motivate action by the audience
- Encourage repeat viewing by the audience
Choose a representative month of messages to examine. (Make sure it is within the last 90 days.) Examine the content you published during one day, one week and then the entire month.
Ask yourself the following questions about...
Message Design:
- Do our individual messages communicate information succinctly and stylishly?
- Are we using good visual rules when designing our messages?
- Do... ...read full post
West Coast Signs is excited to be working with “House of Lords” on their exterior LED sign project.
This is one of the first LED signs being installed within Sarasota County since the recent code change allowing electronic changeable copy . House of Lords will utilize a 4’-2” x 8’-5” P16 programmable LED to display their unique consignment shop featuring outstanding furniture, home decor, jewelry, artwork and collectibles at great prices.
We are undergoing the permit process now… check back in a few weeks for production and installation progress.
To learn more about how YOU can utilize an LED at your business, visit our website at
www.westcoastsigns.com
To learn more about House of Lords, visit their website at
http://www.houseoflordsconsignment.com/...
...read full post
• Did you know that LED signs do not burn out like regular, standard bulbs? Instead, LED signs burn down over time. Our signs come equipped with brightness control so one can reduce the intensity of the sign as the ambient light changes. This little tactic significantly extends the life of an LED sign!
• The expected lifespan of an LED sign is 100,000 hours or more when using standard energy levels. That calculates to over 11 years! Typical incandescent bulbs last up to only 2,000 hours, or just 3 months.
To learn more about LED Signage, visit our website
www.westcoastsigns.com...
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Below is a letter visibility reference chart that has been made based upon information provided by the United States Sign Council. This is useful whether investing in a manual reader board, or an LED Electronic Message Center -- As you know, they are now permitted within Sarasota County .
GET YOUR BUSINESS NOTICED!
Letter Visibility Chart :: Viewing Distance / Minimum Letter Height ::
100 ft / 4"
250 ft / 10"
360 ft / 16"
500 ft / 22"
750 ft / 33"
1000 ft / 43"
1320 ft / 57"
...
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Sarasota County adapted new sign code regulations, effective this month.
LED Signs, once completely prohibited, are now PERMITTED within the Sarasota County limits.
Contact West Coast Signs for more details.
www.westcoastsigns.com
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West Coast Signs of Sarasota, Florida recently completed the installation of a high resolution 12mm LED digital sign at 1505 N. Florida Avenue in Tampa, FL.
The original sign was lowered 3.5' to the new height of 15' with a sign face of 6' x 8.5'.
This sign was installed for Kass Shuler Law Firm. ...
...read full post
West Coast Signs of Sarasota, Florida recently completed the installation of a high resolution 12mm LED digital sign at 1505 N. Florida Avenue in Tampa, FL.
The original sign was lowered 3.5' to the new height of 15' with a sign face of 6' x 8.5'.
This sign was installed for Kass Shuler Law Firm. ...
...read full post
A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It’s providing valuable information to keep the public informed about issues important to them. And it’s all wrapped in a familiar, comforting package: the billboard.
Digital technology’s marriage to billboards is one providing countless benefits to diverse groups of consumers. There are hundreds of digital billboards in the United States, and that number is expected to grow by several hundred over the next few years.
Digital billboards are updated electronically through a variety of methods. Some are networked together, most are operated remotely, and all of them can be updated quickly, sometimes with just the click of a mouse. This ability gives digital billboards flexibility and nimbleness.
This nimbleness gives local businesses a unique and powerful way to reach a large number of geographically targeted consumers very quickly. In Toledo, OH, the Toledo Blade newspaper has used digital billboards to display daily headlines and even to deliver breaking news. In other cities, television stations use the technology to advertise the stories airing on the 6 pm news in the afternoon and...
...read full post
A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It’s providing valuable information to keep the public informed about issues important to them. And it’s all wrapped in a familiar, comforting package: the billboard.
Digital technology’s marriage to billboards is one providing countless benefits to diverse groups of consumers. There are hundreds of digital billboards in the United States, and that number is expected to grow by several hundred over the next few years.
Digital billboards are updated electronically through a variety of methods. Some are networked together, most are operated remotely, and all of them can be updated quickly, sometimes with just the click of a mouse. This ability gives digital billboards flexibility and nimbleness.
This nimbleness gives local businesses a unique and powerful way to reach a large number of geographically targeted consumers very quickly. In Toledo, OH, the Toledo Blade newspaper has used digital billboards to display daily headlines and even to deliver breaking news. In other cities, television stations use the technology to advertise the stories airing on the 6 pm news in the afternoon and...
...read full post
Among the more obvious advantages of LED signs over static signs are the dynamic ways they allow you to communicate in ways static signs simply cannot.
:: Video or Flash Messages for the ultimate in attention-grabbing power
:: Dynamic Artwork and other content customized for your business or organization
:: Regularly updated libraries of artwork to keep your message fresh and interesting
:: Automated message rotation so you can set your messaging schedule and get back to work
Of course, your LED sign can’t do all these amazing things for you unless you know how to operate it. Odds are you’re not a software engineer, so you should look for a sign with intuitive software that makes it easy for you to get your message seen. You should also strongly consider a company that offers readily accessible training and support on its sign’s software program. And if you, like other business owners, wear multiple hats and find yourself stretched for time, consider a company that can offer creative services to keep your sign displaying your specials. Simply put, look for a company that makes it easy for you to get the most out of your LED sign....
...read full post
Among the more obvious advantages of LED signs over static signs are the dynamic ways they allow you to communicate in ways static signs simply cannot.
:: Video or Flash Messages for the ultimate in attention-grabbing power
:: Dynamic Artwork and other content customized for your business or organization
:: Regularly updated libraries of artwork to keep your message fresh and interesting
:: Automated message rotation so you can set your messaging schedule and get back to work
Of course, your LED sign can’t do all these amazing things for you unless you know how to operate it. Odds are you’re not a software engineer, so you should look for a sign with intuitive software that makes it easy for you to get your message seen. You should also strongly consider a company that offers readily accessible training and support on its sign’s software program. And if you, like other business owners, wear multiple hats and find yourself stretched for time, consider a company that can offer creative services to keep your sign displaying your specials. Simply put, look for a company that makes it easy for you to get the most out of your LED sign....
...read full post
...that's right! LED Electronic Message Signs offer the lowest cost per thousand impressions when compared to any and all types of advertising.
For example, the CPM for newspaper advertising is approximately $8.40. The CPM for radio is around $14 and for local TV it's $12.
Now consider the CPM for your LED Digital Message Sign... Let's say you spend $30,000 on your new LED sign. And let's say that the sign has a life expectancy of eight years. The amortized daily cost of the LED sign would be $10.27. Add $2 for electrical to run the sign and you get $12.27 per day. Let's say that your traffic count is 25,000 vehicles per day. That would give you a CPM of approximately $.50. That's right, fifty cents per 1,000 impressions - and that's counting drivers only - what about the additional impressions on passengers?
Let's go a step further....an ad in the paper, on the radio or on the TV requires additional action by the potential customer - he or she needs to drive to your store. The customer you're reaching with an LED sign is already in front of your store. Therefore, your quality of CPM is significantly higher than other forms...
...read full post
...that's right! LED Electronic Message Signs offer the lowest cost per thousand impressions when compared to any and all types of advertising.
For example, the CPM for newspaper advertising is approximately $8.40. The CPM for radio is around $14 and for local TV it's $12.
Now consider the CPM for your LED Digital Message Sign... Let's say you spend $30,000 on your new LED sign. And let's say that the sign has a life expectancy of eight years. The amortized daily cost of the LED sign would be $10.27. Add $2 for electrical to run the sign and you get $12.27 per day. Let's say that your traffic count is 25,000 vehicles per day. That would give you a CPM of approximately $.50. That's right, fifty cents per 1,000 impressions - and that's counting drivers only - what about the additional impressions on passengers?
Let's go a step further....an ad in the paper, on the radio or on the TV requires additional action by the potential customer - he or she needs to drive to your store. The customer you're reaching with an LED sign is already in front of your store. Therefore, your quality of CPM is significantly higher than other forms...
...read full post
....and yet the least expensive form of advertising. That, according the the SBA, re-enforces what any successful retail business owner already knows. The SBA goes on to state that 85% of a business' clientele comes from within a 5 mile radius of their location. How is it best to reach your customer as he/she is driving by? A sign, of course!
Now, imagine if you could tailor your message daily - or better yet, have multiple messages displayed throughout the day. Now you can with an LED message center from West Coast Signs. Reach your customer with a timely compelling message. For instance, you could advertise a breakfast special between the hours of 6:00 and 11:00 am, then change to advertise your lunch special from 11:00 to 2:00 pm and then promote your dinner specials from 2:00 to 8:00 pm.
Replace your phonebook advertising with an LED message center and watch your ROI skyrocket....
...read full post
....and yet the least expensive form of advertising. That, according the the SBA, re-enforces what any successful retail business owner already knows. The SBA goes on to state that 85% of a business' clientele comes from within a 5 mile radius of their location. How is it best to reach your customer as he/she is driving by? A sign, of course!
Now, imagine if you could tailor your message daily - or better yet, have multiple messages displayed throughout the day. Now you can with an LED message center from West Coast Signs. Reach your customer with a timely compelling message. For instance, you could advertise a breakfast special between the hours of 6:00 and 11:00 am, then change to advertise your lunch special from 11:00 to 2:00 pm and then promote your dinner specials from 2:00 to 8:00 pm.
Replace your phonebook advertising with an LED message center and watch your ROI skyrocket....
...read full post
When purchasing an LED Message Center, you're often faced with options that include different "pixel pitches." Don't get confused....pixel pitch basically describes the density of the LED pixels on the message system. The more dense, the higher the resolution and the more data you can display.
When talking about pixel pitch, please remember that the lower the number, the higher the screen resolution. For instance, a 14mm screen has much more resolution than a 20mm screen. The reason for this inverse relationship is that pixel pitch is the measurement from the center of one pixel to the center of the neighboring pixel on your screen. The smaller the distance, the tighter the resolution....
...read full post
When purchasing an LED Message Center, you're often faced with options that include different "pixel pitches." Don't get confused....pixel pitch basically describes the density of the LED pixels on the message system. The more dense, the higher the resolution and the more data you can display.
When talking about pixel pitch, please remember that the lower the number, the higher the screen resolution. For instance, a 14mm screen has much more resolution than a 20mm screen. The reason for this inverse relationship is that pixel pitch is the measurement from the center of one pixel to the center of the neighboring pixel on your screen. The smaller the distance, the tighter the resolution....
...read full post
West Coast Signs recently installed a new 16mm Full Color LED Message Sign for Patio Factory Super Center on US41 in Bradenton, FL. The job involved removing old box signs, replacing pan embossed sign faces and installing the LED faces which were hardwired into the supplied dedicated control computer. West Coast Signs also provided extensive training and content management for the first month of operation.
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West Coast Signs has installed a 14mm Hi Res LED Sign for Dr. RX Weight Loss in Sarasota, FL. The doubled sided sign is bright enough to cut through the southern exposure of the Florida sun, and utilizes an autodimmer which reduces the brightness in the evening so as not to distract drivers.
West Coast Signs also manages the content for the message center since the Feb, 2010 install....
...read full post
West Coast Signs has installed a 14mm Hi Res LED Sign for Dr. RX Weight Loss in Sarasota, FL. The doubled sided sign is bright enough to cut through the southern exposure of the Florida sun, and utilizes an autodimmer which reduces the brightness in the evening so as not to distract drivers.
West Coast Signs also manages the content for the message center since the Feb, 2010 install....
...read full post
West Coast Signs recently completed the installation of a 12mm color LED Message Center for Dr. John T. Moor in Sarasota, Florida. The project included the permitting, manufacture and installation of the entire sign structure and the LED signs. West Coast Signs is also providing content management for the office as they promote the Advanced Sports Medicine Center.
West Coast Signs is a Florida State Licensed Sign Company that specializes in the installation and implementation of LED message signs. They are a turnkey solution which includes permitting, engineering, manufacturing, installation and content management for LED message centers.
...
...read full post
West Coast Signs recently completed the installation of a 12mm color LED Message Center for Dr. John T. Moor in Sarasota, Florida. The project included the permitting, manufacture and installation of the entire sign structure and the LED signs. West Coast Signs is also providing content management for the office as they promote the Advanced Sports Medicine Center.
West Coast Signs is a Florida State Licensed Sign Company that specializes in the installation and implementation of LED message signs. They are a turnkey solution which includes permitting, engineering, manufacturing, installation and content management for LED message centers.
...
...read full post
West Coast Signs of Sarasota, FL recently completed the installation of an 18' high main ID sign with LED Message Center for the Fire College of Florida in Ocala, Marion County, Florida. The job was awarded to West Coast Signs after a lengthy bid process that evaluated expertise, experience and price. The new LED Message Center ties into the College's main network via 500 feet of fiber optic cable that was provided by West Coast Signs, along with the transceivers.
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...read full post
West Coast Signs of Sarasota, FL recently completed the installation of an 18' high main ID sign with LED Message Center for the Fire College of Florida in Ocala, Marion County, Florida. The job was awarded to West Coast Signs after a lengthy bid process that evaluated expertise, experience and price. The new LED Message Center ties into the College's main network via 500 feet of fiber optic cable that was provided by West Coast Signs, along with the transceivers.
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...read full post
Sarasota , FL based West Coast Signs was recently awarded a bid to supply and install a full-color LED Message Sign at the City owned Sunken Gardens sign in St. Petersburg, FL. West Coast Signs beat out 15 other bidders for the project, and received the LED sign award after careful scrutiny by the City Purchasing Dept....
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