West Coast Signs recently completed the installation of a ClearView color outdoor led sign in Bradenton, FL. The double faced sign replaced outdated monochrome red signs that had been in use for 7+ years.
The resolution of the LED message sign is P18 which provides very good viewing resolution from nearby State Road 70 which optimal viewing distance of 125+ feet.
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LED Signs come in various "resolutions" which helps determine how well your graphics look on the sign. For instance, a 34mm pitch means that the distance between the center of each pixel is 34mm. These are actually very low res LED signs and are used predominantly for DOT highway informational signs where the viewing distance is typically 150 feet or more.
The most common resolution configurations for outdoor color LED signs is 16mm to 20mm. The 20mm signs offer great viewing resolution from 100 feet or more away. The 16mm signs are great for 75 feet or more away. If your customer will view your sign from 40 to 60 feet away you'll want to consider a 12mm or 14mm outdoor digital sign for optimal viewing results.
Ask your sign company or sales rep for a demo of different resolutions before making your decision. This is a big investment so it's important to match your expectations with what you think your potential customer will be seeing....
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...that's right. LED electronic message signs offer the lowest cost per thousand impressions when compared to any and all types of advertising.
For example, the CPM for newspaper advertising is approximately $8.40. The CPM for radio is around $14 and for local TV it's $12.
Now consider the CPM for your LED digital message sign. Let's say you spend $30,000 on your new LED sign. And let's say that the sign has a life expectancy of 8 years. The amortized daily cost of the LED sign would be $10.27. Add $2 for electrical to run the sign and you get $12.27 per day. Lets say that your traffic count is 25,000 vehicles per day. That would give you a CPM of approximately $.50. That's right, fifty cents per 1,000 impressions - and that's counting drivers only - what about the additional impressions on passengers?
Let's go a step further....an ad in the paper, on the radio or on the TV requires add'l action by the potential customer - he or she needs to drive to your store. The customer you're reading with an LED sign is already in front of your store. Therefore, your quality of CPM is significantly higher than other forms...
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