...that's right. LED electronic message signs offer the lowest cost per thousand impressions when compared to any and all types of advertising.
For example, the CPM for newspaper advertising is approximately $8.40. The CPM for radio is around $14 and for local TV it's $12.
Now consider the CPM for your LED digital message sign. Let's say you spend $30,000 on your new LED sign. And let's say that the sign has a life expectancy of 8 years. The amortized daily cost of the LED sign would be $10.27. Add $2 for electrical to run the sign and you get $12.27 per day. Lets say that your traffic count is 25,000 vehicles per day. That would give you a CPM of approximately $.50. That's right, fifty cents per 1,000 impressions - and that's counting drivers only - what about the additional impressions on passengers?
Let's go a step further....an ad in the paper, on the radio or on the TV requires add'l action by the potential customer - he or she needs to drive to your store. The customer you're reading with an LED sign is already in front of your store. Therefore, your quality of CPM is significantly higher than other forms...
...read full post
