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West Coast Signs recently completed the installation of a ClearView color outdoor led sign in Bradenton, FL. The double faced sign replaced outdated monochrome red signs that had been in use for 7+ years.
The resolution of the LED message sign is P18 which provides very good viewing resolution from nearby State Road 70 which optimal viewing distance of 125+ feet.
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Apple, Dell, HP, Blackberry, Vizio - all products that are manufactured in the Shenzhen region of China - the same area that most LED message signs are manufactured. So why can't you just "order" your LED sign directly from China on the internet? It's very simple - YOU WILL GET BURNED.
Yes, all Dell laptops are manufactured in China but would you order a laptop from China - site unseen? Probably not.
That's the same with your LED message sign. ALL LED signs come from China - the same way all televisions sets come from China. The differences are the components that go into the sign and the support/spare parts that come with the sign.
Clearview LED Message Signs are built with the best of breed components: Epistar LEDs, Linsn Controller Cards, aluminum cabinets and UPGRADED UL Meanwell Power Supplies.
Secondly, all Clearview LED Message Signs come with a spare parts kit which includes a spare LED module, a spare power supply and a spare controller card - all the parts you would need to keep your sign up a running without waiting for spare parts from the manufacturer.
How about tech support? Clearview LED Message Signs keeps a staff of qualified tech support personnel...
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A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It’s providing valuable information to keep the public informed about issues important to them. And it’s all wrapped in a familiar, comforting package: the billboard.
Digital technology’s marriage to billboards is one providing countless benefits to diverse groups of consumers. There are hundreds of digital billboards in the United States, and that number is expected to grow by several hundred over the next few years.
Digital billboards are updated electronically through a variety of methods. Some are networked together, most are operated remotely, and all of them can be updated quickly, sometimes with just the click of a mouse. This ability gives digital billboards flexibility and nimbleness.
This nimbleness gives local businesses a unique and powerful way to reach a large number of geographically targeted consumers very quickly. In Toledo, OH, the Toledo Blade newspaper has used digital billboards to display daily headlines and even to deliver breaking news. In other cities, television stations use...
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Among the more obvious advantages of LED signs over static signs are the dynamic ways they allow you to communicate in ways static signs simply can’t.
:: Video or Flash messages for the ultimate in attention-grabbing power
:: Dynamic Artwork and other content customized for your business or organization
:: Regularly updated libraries of artwork to keep your message fresh and interesting
:: Automated message rotation so you can set your messaging schedule and get back to work
Of course, your LED sign can’t do all these amazing things for you unless you know how to operate it. And
odds are you’re not a software engineer, so you should look for a sign with intuitive software that makes
it easy for you to get your message seen. You should also strongly consider a company that offers readily
accessible training and support on its sign’s software program. And if you, like other business owners,
wear multiple hats and find yourself stretched for time, consider a company that can offer creative services
to keep your sign singing your specials.
Simply put, look for a company that makes it easy for you to get the most out of your LED sign....
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...that's right. LED electronic message signs offer the lowest cost per thousand impressions when compared to any and all types of advertising.
For example, the CPM for newspaper advertising is approximately $8.40. The CPM for radio is around $14 and for local TV it's $12.
Now consider the CPM for your LED digital message sign. Let's say you spend $30,000 on your new LED sign. And let's say that the sign has a life expectancy of 8 years. The amortized daily cost of the LED sign would be $10.27. Add $2 for electrical to run the sign and you get $12.27 per day. Lets say that your traffic count is 25,000 vehicles per day. That would give you a CPM of approximately $.50. That's right, fifty cents per 1,000 impressions - and that's counting drivers only - what about the additional impressions on passengers?
Let's go a step further....an ad in the paper, on the radio or on the TV requires add'l action by the potential customer - he or she needs to drive to your store. The customer you're reading with an LED sign is already in front of your store. Therefore, your quality of CPM is significantly higher than other forms...
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....and yet the least expensive form of advertising. That, according the the SBA re-enforces what any successful retail business owner already knows. The SBA goes on to state that 85% of a business' clientele comes from within a 5 mile radius of their location. How is it best to reach your customer as he/she is driving by? A sign, of course.
Now, imagine if you could tailor your message daily - or better yet, have multiple messages displayed daily. Now you can with an LED message center from West Coast Signs. Reach your customer with a timely compelling message. For instance, you could advertise a breakfast special between the hours of 6:00 am and 11:00 am then change to advertise your lunch special from 11 to 2 pm and then promote your dinner specials from 2 pm to 8 pm.
Replace your phonebook advertising with an LED message center and watch your ROI skyrocket....
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When purchasing an LED Message Center, you're often faced with options that include different "pixel pitches". Don't get confused....pixel pitch basically describes the density of the LED pixels on the message system. The more dense, the higher the resolution and the more data you can display.
When talking about pixel pitch, please remember that the lower the number, the higher the screen resolution. For instance, a 14mm screen has much more resolution than a 20mm screen. The reason for this inverse relationship is that pixel pitch is the measurement from the center of one pixel to the center of the neighboring pixel on your screen. The smaller the distance, the tighter the resolution.
This chart will give you some general ideas on pitch.
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West Coast Signs recently installed a new ClearView 16mm Full Color LED Message Sign for Patio Factory Super Center on US41 in Bradenton, FL. The job involved removing old box signs, replacing pan embossed sign faces and installing the LED faces which were hardwired into the supplied dedicated control computer. West Coast Signs also provided extensive training and content management for the first month of operation.
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WCS of Bradenton, FL recently completed the installation of an 18' high main ID sign with ClearView LED message center for the Fire College of Florida in Ocala, Marion County, Florida. The job was awarded to WCS after a lengthy bid process that evaluated expertise, experience and price. The new LED message center ties into the College's main network via 500 feet of fiber optic cable that was provided by WCS along with the transceivers.
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