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West Coast Signs recently completed the installation of a ClearView color outdoor led sign in Bradenton, FL. The double faced sign replaced outdated monochrome red signs that had been in use for 7+ years.
The resolution of the LED message sign is P18 which provides very good viewing resolution from nearby State Road 70 which optimal viewing distance of 125+ feet.
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LED Signs come in various "resolutions" which helps determine how well your graphics look on the sign. For instance, a 34mm pitch means that the distance between the center of each pixel is 34mm. These are actually very low res LED signs and are used predominantly for DOT highway informational signs where the viewing distance is typically 150 feet or more.
The most common resolution configurations for outdoor color LED signs is 16mm to 20mm. The 20mm signs offer great viewing resolution from 100 feet or more away. The 16mm signs are great for 75 feet or more away. If your customer will view your sign from 40 to 60 feet away you'll want to consider a 12mm or 14mm outdoor digital sign for optimal viewing results.
Ask your sign company or sales rep for a demo of different resolutions before making your decision. This is a big investment so it's important to match your expectations with what you think your potential customer will be seeing....
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A new technology is giving advertisers the unparalleled ability to change their ad messages quickly and efficiently. The same technology is making communities safer by helping catch fugitives and find lost children. It’s providing valuable information to keep the public informed about issues important to them. And it’s all wrapped in a familiar, comforting package: the billboard.
Digital technology’s marriage to billboards is one providing countless benefits to diverse groups of consumers. There are hundreds of digital billboards in the United States, and that number is expected to grow by several hundred over the next few years.
Digital billboards are updated electronically through a variety of methods. Some are networked together, most are operated remotely, and all of them can be updated quickly, sometimes with just the click of a mouse. This ability gives digital billboards flexibility and nimbleness.
This nimbleness gives local businesses a unique and powerful way to reach a large number of geographically targeted consumers very quickly. In Toledo, OH, the Toledo Blade newspaper has used digital billboards to display daily headlines and even to deliver breaking news. In other cities, television stations use...
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Among the more obvious advantages of LED signs over static signs are the dynamic ways they allow you to communicate in ways static signs simply can’t.
:: Video or Flash messages for the ultimate in attention-grabbing power
:: Dynamic Artwork and other content customized for your business or organization
:: Regularly updated libraries of artwork to keep your message fresh and interesting
:: Automated message rotation so you can set your messaging schedule and get back to work
Of course, your LED sign can’t do all these amazing things for you unless you know how to operate it. And
odds are you’re not a software engineer, so you should look for a sign with intuitive software that makes
it easy for you to get your message seen. You should also strongly consider a company that offers readily
accessible training and support on its sign’s software program. And if you, like other business owners,
wear multiple hats and find yourself stretched for time, consider a company that can offer creative services
to keep your sign singing your specials.
Simply put, look for a company that makes it easy for you to get the most out of your LED sign....
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...that's right. LED electronic message signs offer the lowest cost per thousand impressions when compared to any and all types of advertising.
For example, the CPM for newspaper advertising is approximately $8.40. The CPM for radio is around $14 and for local TV it's $12.
Now consider the CPM for your LED digital message sign. Let's say you spend $30,000 on your new LED sign. And let's say that the sign has a life expectancy of 8 years. The amortized daily cost of the LED sign would be $10.27. Add $2 for electrical to run the sign and you get $12.27 per day. Lets say that your traffic count is 25,000 vehicles per day. That would give you a CPM of approximately $.50. That's right, fifty cents per 1,000 impressions - and that's counting drivers only - what about the additional impressions on passengers?
Let's go a step further....an ad in the paper, on the radio or on the TV requires add'l action by the potential customer - he or she needs to drive to your store. The customer you're reading with an LED sign is already in front of your store. Therefore, your quality of CPM is significantly higher than other forms...
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....and yet the least expensive form of advertising. That, according the the SBA re-enforces what any successful retail business owner already knows. The SBA goes on to state that 85% of a business' clientele comes from within a 5 mile radius of their location. How is it best to reach your customer as he/she is driving by? A sign, of course.
Now, imagine if you could tailor your message daily - or better yet, have multiple messages displayed daily. Now you can with an LED message center from West Coast Signs. Reach your customer with a timely compelling message. For instance, you could advertise a breakfast special between the hours of 6:00 am and 11:00 am then change to advertise your lunch special from 11 to 2 pm and then promote your dinner specials from 2 pm to 8 pm.
Replace your phonebook advertising with an LED message center and watch your ROI skyrocket....
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