Here’s what the U.S. Small Business Administration says regarding signage for your business.
Businesses often select their advertising medium, and messages, based upon the cost per thousand exposures of their message to the public. On this basis, no other form of advertising comes close to matching the efficiency and cost-effectiveness, of an electronic message display.
Compare the figures:
Do you own math. Assume for example that you spend $30,000 on this type of system, and that its useful life is about ten years. The amortized daily cost of the message center would equal about $2.74. Add to this the daily cost of electricity for this new LED unit (approximately $0.20), thus giving your business a daily message center expense total of $2.94. With a daily traffic count of 20,000 vehicles passing your business, you would have a cost of less then $0.45 per thousand exposures (counting drivers only-factor in passengers and your cost per thousand drops significantly).
Find Traffic Counts At Your Location
The public - your existing and potential customers-is on the move, both literally and figuratively, and sometimes catching their attention is like hitting a moving target. Consider that approximately 18.6% of Americans move every year. Whether they move a short or long distance, they usually change their basic trade area. Add to that the fact that 15-35% of the traffic on a given street is "just passing through" (running errands), and you can see the great potential for single stops by those unfamiliar with the area.
An electronic or variable message center offers a unique way to capture the attention of these passers-by. All EMCs allows you to communicate more effectively with the typical person passing by at a particular time of day by changing the message and graphic of your sign to match the profile on the street. This kind of flexibility increases the readership of a message unit, as it can correspond to the traffic profile by the day of the week, the time of day, or the season. With Our LED Studio software, virtually any message can be created and displayed at any time.
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